Part 1 Business in a Changing World
1. The Dynamics of Business and Economics
2. Business Ethics and Social Responsibility
3. Business in a Borderless World
Part 2 Starting and Growing a Business
4. Options for Organizing Business
5. Small Business, Entrepreneurship, and Franchising
Part 3 Managing for Quality and Competitiveness
6. The Nature of Management
7. Organization, Teamwork, and Communication
8. Managing Operations and Supply Chains
Part 4 Creating the Human Resource Advantage
9. Motivating the Workforce
10. Managing Human Resources
Part 5 Marketing: Developing Relationships
11. Customer-Driven Marketing
12. Dimensions of Marketing Strategy
13. Digital Marketing and Social Media
Part 6 Financing the Enterprise
14. Accounting and Financial Statements
15. Money and the Financial System
16. Financial Management and Securities Markets
Bonus Chapters
A. The Legal and Regulatory Environment
B. Personal Financial Planning
Glossary
Indexes
Appendixes
A. Guideline for the Development of the Business Plan
B. Personal Career Plan
C. Risk: The Basics of Risk Management
